Science and Technology of Food Industry

ISSN 1002-0306
CN   11-1759/TS
High-quality sci-tech periodicals
Factor analysis of effect on consumer intention to purchase for pork, rice and tomato in Yunan province[J]. Science and Technology of Food Industry, 2013, (13): 272-275. DOI: 10.13386/j.issn1002-0306.2013.13.007
Citation: Factor analysis of effect on consumer intention to purchase for pork, rice and tomato in Yunan province[J]. Science and Technology of Food Industry, 2013, (13): 272-275. DOI: 10.13386/j.issn1002-0306.2013.13.007
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Factor analysis of effect on consumer intention to purchase for pork, rice and tomato in Yunan province

    Abstract
  • The effect of package, sales location, certification and brand attributes of pork, rice and tomato on consumer intention to purchase was evaluated by using conjoint analysis. Four attributes with two or three levels were chosen and evaluated.The results showed that the sale location was main factor that affect consumer intention to purchase pork, rice and tomato. Moreover, supermarket was very important.There was commercial demand for the mobile vendor in Yunnan province.In order to protect producer’s benefit, the bands development should be enhanced.
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